Privacy policy

At Ake & Humphris Wine Merchants, we are committed to safeguarding your personal data and respecting your privacy. Below, you will find a detailed explanation of how we collect and use your data, as well as instructions for requesting the deletion of your information from our records. Please Note: Ake & Humphris Wine Merchants is the trading name of Wineways (Harrogate) Limited.

1. Use of Personal Information

Ake & Humphris Wine Merchants collects and utilizes personal information to manage, support, assist in service evaluation, and gather feedback about the services we provide. Our website is not intended for individuals under the age of 18. We do not intentionally collect personal information from individuals under the legal drinking age nor do we intentionally market alcoholic beverages to anyone under the legal purchase age. 

2. Marketing

If you prefer not to receive direct marketing communications from us (such as email newsletters), please contact us at drink@akeandhumphris.co.uk, and we will promptly remove your details from our system. Rest assured that we will not contact you for marketing purposes unless you request it.

3. Collection of Personal Information

We collect personal information directly from our clients. Any information you provide to Ake & Humphris Wine Merchants will be securely stored for a reasonable period to facilitate, manage, and support the services we offer. If you are not of legal age to purchase alcohol either in your country of residence or in the country from which you are accessing the site you must not provide us with your personal information.

4. Types of Personal Information We Collect

In addition to information provided directly by clients in person, over the phone, or via email, we also gather data from users who place orders on our website or browse it. This data may encompass logs, network details, accessed data and systems, message sender and recipient details, login/access times and locations, session durations, clickstream data, and similar usage or system information. Occasionally, this data may be linked to both companies and named individuals. If you have concerns about data retention, you are welcome to browse our website anonymously.

Upon request, we grant site visitors access to all information we hold about them, including contact details (e.g., name, delivery address, phone number, email address). Users can request this information by emailing us or sending a written request to our postal address (see point 10 for details).

We also collect email addresses from those who communicate with us via email, as well as aggregate information about the pages users visit. Any information volunteered by users, such as survey responses or site registrations, is collected primarily for internal review and to enhance the content and quality of our services. It is also used to notify users about service updates. Rest assured that we do not share this information with third parties for commercial purposes. If you wish to opt out of receiving email correspondence from Ake & Humphris Wine Merchants, please email drink@akeandhumphris.co.uk.

In the event you receive unwanted emails from us, our correspondence will include clear instructions on how to unsubscribe. If you encounter any difficulties, please email drink@akeandhumphris.co.uk.

5. Storage Methods and Duration

Ake & Humphris Wine Merchants may retain your information in our databases, including client and supplier databases, for reference purposes. This information may be kept and utilized for a reasonable period, aligning with our need to address inquiries, resolve issues, enhance existing services, and comply with legal data retention requirements. Consequently, data generated by users visiting our website may be retained for a reasonable period after its creation, unless longer retention is mandated by law, authorities, or regulatory bodies.

6. Third Parties

Ake & Humphris Wine Merchants will only share your data with third parties if you provide specific consent. Data necessary for service fulfilment, such as delivery details (consignee name, delivery address, telephone, etc.), will be securely transferred to the relevant third party as needed. We only share data with companies that adhere to legal requirements regarding data handling, protection, and storage. Information regarding the recipients of your data and the purposes for sharing it is available upon request.

Rest assured that Ake & Humphris Wine Merchants does not share its client list with third parties.

7. Email Alerts, Correspondence, and Newsletters

Periodically, Ake & Humphris Wine Merchants may send email alerts and correspondence to clients who have placed orders in-store, over the phone, via email, or through our website. These emails are sent to addresses provided directly to us by our clients. Additionally, we may infrequently send newsletters to inform you about in-store tastings, new products, and more. You can opt out of receiving email alerts or newsletters at any time by following the instructions in the alert, notification, e-newsletter, or by emailing us at drink@akeandhumphris.co.uk.

8. Monitoring of Email Correspondence

Ake & Humphris Wine Merchants may monitor emails sent to individuals within our organization for security reasons, crime detection, or to ensure prompt service during staff absences. We reserve the right to reject, delay, or remove email content that could disrupt our systems or pose security risks, such as viruses.

9. Cookie Policy

For information on cookies and their functionality, please refer to the Wikipedia article on HTTP Cookies at https://en.wikipedia.org/wiki/HTTP_cookie.

We use cookies for various purposes, as explained below. Unfortunately, in most cases, there are no industry-standard options to disable cookies without affecting the functionality and features they provide. If you are uncertain about the necessity of cookies, it is recommended that you leave them enabled.

You can prevent cookies from being set by adjusting your browser settings (refer to your browser's help documentation for instructions). However, disabling cookies may impact the functionality of our website and other websites you visit. Disabling cookies typically results in the loss of certain site features. 

Third-Party Cookies

In some cases, we use cookies provided by trusted third parties. The following section outlines the third-party cookies you may encounter on our site.

We utilize Google Analytics, a widely trusted analytics solution, to better understand how you use our site and improve your experience. These cookies may track various metrics, such as your time spent on the site and the pages you visit, to help us create engaging content. For more information on Google Analytics cookies, please visit the official Google Analytics page.

10. Security

Ake & Humphris Wine Merchants takes data security seriously, implementing reasonable measures (including access control, password protection, encryption, alarms, backup procedures, environmental integrity, and transmission/communication standards) to protect against data loss, alteration, or misuse.

Please note that we do not store or have access to client payment details.

11. Questions and Queries

If you have any questions regarding Ake & Humphris Wine Merchants' privacy and data protection policy or the use of data in a specific service, please contact us at:

We are here to address your concerns and provide you with the information you need.